Step Up your Social Media Game

Facebook and Instagram Advertising
with EYouth Learning

This course will teach you how to create and manage effective advertising campaigns on Facebook and Instagram. You will learn how to target your ads to the right audience, write compelling ad copy, and choose the right images and videos. You will also learn how to track and measure the results of your campaigns so that you can optimize them for success.

At the end of the course, the trainee will be able to:

• Understand how a page and a business account work.

• Understand how to create an advertising account and make payments.

• Understand what the buyer’s journey is.

• Determine the ads, their structure, components, and steps to create them.

• Determine the types of target audiences.

• Determine how to calculate the budget.

• Learn about how to advertise from Instagram.

• Learn about competitor ads, Facebook analytics tools, and metrics.