Step Up your Social Media Game

Overview:

• In today’s digital age, social media has become essential to any marketing strategy. This course is designed to provide an overview of social media marketing, including the basics of marketing, the effect of the digital marketing era, online vs offline concepts, and the importance of brand personality.
• The course covers the most popular social media platforms: Facebook, Instagram, LinkedIn, and Twitter. You’ll learn about each platform’s history, the best content types, advertising options, and how to analyze and report on your social media performance.
• In addition, the course will cover creating a social media strategy, including an overview of SOSTAC planning and SWOT analysis. You’ll learn how to develop a strategy that aligns with your business goals and targets your ideal audience.

Who should take the course?

This course is perfect for those wanting to learn how to use social media to grow their businesses-

• SMEs owners
• Junior social media specialist
• Social media moderators
• Shift career seeker

*Marketing previous knowledge isn’t needed.

Overview:

• Creating engaging and informative content is essential for any business looking to build a strong online presence and connect with its target audience. This course is designed to provide a comprehensive overview of content creation for social media.
• The course will cover the basics of marketing, including the history of marketing, the effect of the digital marketing era, and why businesses need to go online. You’ll learn about the customer, including Maslow’s Pyramid, needs, wants, and demand, customer vs. consumer, S.T.P., buyer journey, Ps vs. Cs, and customer analysis.
• In addition, the course will cover content creation, including the types of content that work best for social media, digital media content, call to action, and tips for content creation, such as sourcing, photography, video, writing, and stories. The course will also include group workshops and tasks to help you implement each topic and develop practical skills you can use in your content creation.

Who should take the course?

• This course is perfect for fresh graduates, social media specialists, and SMB owners who want to learn how to create effective content for social media.

Overview:

• Social media planning is essential for businesses looking to build a strong online presence and drive results through social media. This course is designed to provide a comprehensive overview of social media planning, including the SOSTAC planning model for social media.
• The course will cover each step of the SOSTAC planning model, including situation analysis, objectives, strategy, tactics, actions, and control. You’ll learn to identify your target audience, set clear objectives, develop a social media strategy that aligns with your business goals, create engaging content, and measure your results.
• In addition, the course will include group workshops and tasks to help you implement each step of the SOSTAC planning model. This hands-on approach will enable you to apply what you learn and develop practical skills to use in your social media planning.

Who should take the course?

• This course is perfect for social media specialists and SMB owners who want to learn how to create effective social media plans that drive results.